Media analysis
The new PMG MediaMeter is here! Analyse print and online reporting even more quickly and easily. Recognise backgrounds and trends earlier than others. The digital media analysis based on the largest daily updated press database in the DACH region offers you security and an information advantage.
Digital media analysis –
steering instead of controlling
The new PMG MediaMeter analyses high-quality print and online reporting from opinion-leading media for your comprehensive communications controlling – simply and directly at the click of a mouse.
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Search
Gain an ad-hoc overview of print and online reporting from around 3.000 publications on subjects relevant to your media analysis.
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Monitor
Receive regular reports from the world of PR and manage your media monitoring automatically with just a few clicks of the mouse.
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Download
Download the results of your media analysis at any time in the form of digital dashboards, reports or individual charts.
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Utilise
Send extensive media analyses directly to your superiors, colleagues or customers – as regular newsletters or on an ad-hoc basis.
Visualise your successes
With the new PMG MediaMeter, you can quickly and easily obtain accurate figures to measure your PR success. With extensive information on your media presence, you can easily visualise the success of your media work – retroactively for up to 31 days and with a simple click of the mouse.
You receive accurate information regarding media presence, circulation, reach and advertising values – either automatically at fixed times or when individual thresholds are exceeded. Information on the tonality of your reporting, on media types, media brands and regional characteristics can also be obtained with a simple mouse-click.
This allows you to measure the success of your media work, both in the short and long term.
The benefits of PMG Mediameter
Keep up-to-date on new topics and trends – from the minute they appear in media reporting.
Derive new ideas for high-quality content and communication opportunities from your daily media evaluation.
Media analysis – monitor and find
- PMG MediaMeter finds and analyses your specified terms and topics – in today’s news or retroactively for 31 days.
- You are thus informed about the media presence of, for example, your corporate reporting, individual products, campaigns or reputation factors etc.
Media analysis – evaluate, summarise and supplement
- PMG MediaMeter establishes which topics are dominating the reporting context and shows their emergence and departure.
- All relevant media analyses in a single tool – accessible via a simple mouse-click: presence, reach, tonality, trend and context evaluation.
- The analysis of the search objects, combined with the subsequent filtering, determines the presence of relevant topics – either in today’s news or over the long term.
- At the same time, the transfer of messages can be monitored as well as the presence of relevant stakeholders, while the development of reputation factors can also be analysed.
- The number of relevant items and corresponding reach is provided for all search objects and topics. In addition, the distribution by region, media type and media brand is displayed along with a ranking in the leading media. Users also have the option of seeing the advertising value equivalency (AVE).
- Active agenda surfing: In conjunction with the analysis of search objects and topics, the identification of contexts and the tonality of the reporting allows you determine your position at any time – be it for a competitive comparison or to establish your media reputation.
Media analysis – report and transfer
- Once configured, reports are updated on a continuous basis and automatically sent to individual mailing lists.
- Alerts notify you when specific threshold values are exceeded in current reporting, such as the number of hits or negative tonality.
- The flexible rights and role allocation enables fluid project work with multiple users and participation of all relevant stakeholder groups.
- Say goodbye to laborious collecting and coding of press clippings and arduous creation of elaborate Excel reports or PowerPoint charts: PMG MediaMeter provides clearly arranged dashboards and interactive charts ready for sharing.
- Your media image, Share of Voice and subject profiles are presented in personalised, clearly laid out dashboards, providing you with a quick overview of the relevant contexts.
- Dashboards provide users and stakeholders with access to the current state of media evaluation.
- Reports can be quickly and easily predefined in the most common formats (Word, PDF, PPT). These are updated automatically and sent out to individual mailing lists on a continuous basis.
- Users can add their own tags and scores.
- With PMG MediaMeter, processes can be accelerated and communication within your company can be managed efficiently – without the need for additional specialist personnel.
- PMG provides information security and verification of communication success in the form of individual package solutions at fixed rates.
- Fixed costs and individual package solutions with transparent pricing are gentle on your budget.
What our customers say
Overview of services and tariffs for media analysis
Choose between three service packages and a range of additional options.
Contract period
|
Services and tariffs: Media analysis |
Extra-Small € 1995 per year |
Small € 3150 per year |
Medium € 6300 per year |
Large € 9450 per year |
|---|---|---|---|---|
|
1 topic |
1 topic |
5 topics |
10 topics |
|
| Book extra-small Book | Book small Book | Book medium Book | Book large Book | |
| Search and find | ||||
| Media basis | Around 3.000 regional, national and international newspapers, journals, magazines, online media, newsletters, agencies | |||
| Retrospective analysis | 31 days | |||
| Results | Unlimited incl. hit list and text excerpt | |||
| Data storage (metadata/snippets) for unchanged topics | 13 months | |||
| Analysis | ||||
| Presence | Ja | Ja | Ja | Ja |
| Tonality, subjects | Ja | Ja | Ja | |
| Opinion leaders, circulation | Ja | Ja | Ja | |
| User-defined filters | Ja | Ja | Ja | |
| Reach | Ja | Ja | ||
| Advertising value / AVE (unweighted) | Ja | |||
| Reporting | ||||
| Create and send reports/alerts | Ja | Ja | Ja | Ja |
| Export item lists | Ja | Ja | Ja | Ja |
| Compile dashboards | Ja | Ja | Ja | |
| Book extra-small Book | Book small Book | Book medium Book | Book large Book | |
Notes regarding the table “Services and tariffs for media analysis”:
All stated prices are exclusive of statutory VAT. Additional price calculations can be provided on request.
Package solutions are available for large customers and agencies.
*A topic is a combination of keywords using Boolean search syntax, e.g. a company, brand, person, subject or issue.
Try it for yourself!
Enjoy a free, no-obligation trial of our tools
or submit your individual questions to our team.
Reservation according to § 44b German Copyright Act (UrhG)
PMG expressly reserves the right to use the entire content offered by it for commercial text and data mining within the meaning of Section 44b German Copyright Act (UrhG), in particular for the use of artificial intelligence applications. The use of text and data mining or artificial intelligence applications is only permitted after prior licensing.